How Do You Analyze Social Media?

How do you know whether your social media marketing efforts are working? These seven ways to analyze your social media marketing efforts will enable you understand what’s working, what isn’t working, and what must change.

1. Engagement

Are your followers responding to your social media shares with feedback of their own? What number of comments do you get on common for each submit? Which post has the most comments ever? What occurs when you go off topic? What happens while you stay on topic? These questions may be answered with the analytics in your social media platform dashboard.


While you post something what’s the response? Do individuals like your put up or love it, or dislike it? Does it make them completely happy or indignant? Looking on the likes on each comment and how they develop in your overall page is a good way to know whether or not you’re connecting with the fitting people.


What share of your posts are shared? Do you ask people to share? When posts are shared at a high rate, it’s a superb indicator that you’re connecting with your audience. When no one shares a submit, it’s either because it’s not really that earth-shattering or they don’t think about it, so make certain you ask individuals to share.

4. Growth

It is simple to tell in the event you’re growing or not by the number of likes you get on your page. If you can drill down the analytics to search out out the place the new folks got here from, that will make your efforts much more effective since you can repeat what works and stop doing what’s not working.

5. Reach

Typically, especially once you increase a post, your reach (which means how many individuals see the post) is an important indicator of the effectiveness of your post. For example, if it reaches one thousand folks but nobody responds, likes, or comments, the content material won’t be the fitting content in your audience.

6. Clicks

How many individuals click by means of to your landing page versus how many people see it can be an ideal indicator of whether or not you are hitting the mark with your audience yet. In case you’re getting a number of clicks and no conversions, maybe the landing web page is not quite proper compared to the knowledge that causes them to click through.

7. Mentions

Who’s talking about you, what are they saying, and the place are they saying it? Social media is a superb way to check the barometer concerning the health of your business and the views others have of your business. You may set up a Google Alert to let you know if somebody says something about your niche, industry, or even your name.

Each social media platform has its own way of showing you their analytics, however every has good analytics that can show most of what’s mentioned here without having to purchase anything special. That’s one of many many things that makes social media marketing so effective.

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